But what I took away most from the conference were these eight lessons: 1.
It was inspiring to learn about place making campaigns, from the UK’s signature GREAT Britain campaign to a funny campaign launched by the Finland Ministry of Foreign Affairs that invented its own alphabet and social media emojis.
I was fortunate to be among about 200 “place makers” from around the world who attended the inaugural City Nation Place Americas conference in New York City in mid-June – an all-too-rare mash-up of folks from economic development and destination marketing organizations. 8 Lessons in Place Branding from City Nation Place Americas Decem| By:
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